IDEX Marketing Manager (Mansfield, OH) in Mansfield, Ohio

Title: Marketing Manager (Mansfield, OH)

Business Unit: Warren Rupp

Location:

800 North Main St.

Mansfield, Ohio, 44901-1568

United States

Function: Marketing

Description:

IDEX (NYSE: IEX) is a company that has undoubtedly touched your life in some way. In fact, we make thousands of products that are mission critical components in everyday activities. If you or a family member is battling cancer or another life-threatening disease, your doctor may have tested your DNA in a quest to find the best targeted medicine for you. It’s likely your DNA test was run on equipment that contains components made by our IDEX Health & Science team. You can enjoy fresh fruits and vegetables thanks in part to Banjo, an IDEX company. Banjo valves are used on the agriculture sprayers that apply fertilizer on crops. And if you were ever in a car accident, the Hurst Jaws of Life®/LUKAS® tool may have rescued you.

Founded in 1988 with three small, entrepreneurial manufacturing companies, we’re proud to say that we now call 40 diverse businesses around the world part of the IDEX family. With 7,000 employees and manufacturing operations in more than 20 countries, IDEX is a high-performing, global $2+ billion company committed to making trusted solutions that improve lives. For more information, visit www.idexcorp.com.

The Marketing Manager is a leader who develops and executes Warren Rupp’s strategic and tactical marketing plans while driving customer intimacy throughout the organization. Primary responsibilities include the administration and the execution of digital marketing campaigns, management of sales leads system, and oversight of the Search Engine Optimization (SEO) process. Other essential responsibilities include external communications, marketing collateral/content, product launches, website functionality and content, distributor portal functionality and content, and Learning Management System (LMS) for delivering training to the sales channels. This person has hands-on experience but is primarily focused is on successfully managing the internal and external support resources that provide the marketing deliverables.

Tasks and Responsibilities:

  • Leads Warren Rupp’s marketing and media campaigns.

  • Oversees website maintenance and content. This includes improving SEO rankings, monitoring that distribution partner websites are set up with most recent brand and data pages, ensuring Warren Rupp web links are operating properly, and making the website content fresh, engaging, and modern.

  • Accountable for assuring Leads system provides optimal results in terms of speed and quality and creates new lead generation opportunities.

  • Strengthens and implements Warren Rupp’s social media presence by developing brand awareness and generating inbound traffic. Report on the progress of applying various social media tactics using of digital analytics and media tracking tools.

  • Responsible for the preparation of marketing plans to include long and short-term strategy and budget.

  • Prepares and communicates a marketing dashboard that measures progress in key areas such as email campaigns, website rankings, SEO, and leads.

  • Oversees creative services in the planning and creation of marketing materials in support of Warren Rupp’s targeted growth initiatives by collaborating with company resources, IDEX corporate resources, or outside service companies. Marketing materials include but are not limited to catalogs, brochures, videos, sales samples and tools, PowerPoint presentations, white papers, and advertisements.

  • Maintains technical and branding accuracy of all existing marketing materials.

  • Establishes and maintains a consistent corporate image/brand voice across departments and throughout product lines, promotional materials and events.

  • Drives the creation of original concepts that result in effective and compelling communication. Provides writing and editing support for outbound communications, including promotional materials, website content, announcements, etc. through the composition of clear, concise and strategic copy. Develops and maintains marketing budget.

  • Supports all departments with PowerPoint presentations.

  • Manages inventory of marketing collateral. Works with creative services to develop and execute trade show plans.

  • Travel required up to 10% of the time.

Process Metrics:

  • Develop and communicate the metrics that best determine progress in the areas of SEO, website rankings, leads, digital marketing effectiveness, and other business goals.

Competencies

  • Marketing

  • Creative/innovative

  • Strategic thinking/visioning

  • Proactive and self-directed

  • Written and oral communication

  • Organization and planning

  • Follows through with commitments

  • Persuasion

  • Holds people accountable

Qualifications: Process Owner’s Minimum Requirements:

Education:

  • Bachelor’s degree in marketing, business administration, or communications with a minimum of 5 years related experience; or equivalent combination of education and experience.

Experience:

  • Preferred

  • Marketing campaigns in a B2B environment

  • Management of digital marketing campaigns, including social media

  • Management of Search Engine Optimization (SEO) and web analytics

Specific skills, knowledge, and/or licenses:

  • Excellent verbal and written communication skills

  • Proficiency with email marketing software

  • Proficiency in MS Office

  • Excellent presentation skills

  • Working knowledge of applicable Adobe CC programs

  • Technical product aptitude a plus

Working Conditions:

  • Working in office environment.

IDEX is an equal opportunity employer Minorities/Females/Protected Veterans/Disabled

REQ ID: 1946