IDEX Marketing Communications Manager in Mansfield, Ohio
Title: Marketing Communications Manager
Business Unit: Warren Rupp
800 North Main St.
Mansfield, Ohio, 44901-1568
IDEX Corporation is a leading manufacturer of diversified products in industries ranging across health, science, safety, fire and fluidics. Operating in 24 countries, IDEX is an innovative and rapidly growing company, focused on
delivering excellence through diverse, winning teams. With a strong reputation for providing career growth opportunities, IDEX is a lean, non-bureaucratic and high performing environment.
Summary: The Marketing Communications Manager leads the development and execution of Warren Rupp’s strategic and tactical marketing plans based on targeted growth initiatives with input from Business Line Leaders, Product Management, and Sales Teams. Primary responsibilities include administration and execution of digital marketing campaigns, leads management system, external communications, marketing collateral/content, product launches, website functionality and content, SEO rankings, distributor portal functionality and content, and Learning Management System (LMS) for delivering training to the sales channels. This person is the primary liaison between Warren Rupp and the IDEX Marketing Shared Services team assuring alignment and maximizing effectiveness.
Tasks and Responsibilities:
Responsible for the preparation of marketing plans to include long and short-term strategy and budget.
Prepares and communicates Warren Rupp marketing dashboard that measures progress in key areas such as email campaigns, website rankings, SEO with certain key words, and leads.
Leads Warren Rupp’s digital marketing and print media campaigns.
Plans and creates marketing materials in support of Warren Rupp’s targeted growth initiatives by collaborating with company resources, IDEX corporate resources, or outside service companies.Marketing materials include and are not limited to catalogs, brochures, videos, sales samples and tools, PowerPoint presentations, white papers, and advertisements.
Maintains technical and branding accuracy of all existing marketing materials - which includes catalogs, brochures, technical data sheets, service and operation manuals, videos, and PowerPoint presentations.
Establishes and maintains a consistent corporate image/brand voice across departments and throughout product lines, promotional materials and events.
Accountable for assuring Leads system provides optimal results in terms of speed and quality and creating new lead generation opportunities.
Strengthens and implements Warren Rupp’s social media presence by developing brand awareness and generating inbound traffic. Report on the progress of applying various social media tactics using a variety of digital analytics and media tracking tools.
Provides writing and editing support for outbound communications, including promotional materials, website content, announcements, etc. through the composition of clear, concise and grammatically correct copy.Drives the creation of original concepts that result in effective and compelling communication.
Develops and maintains marketing budget vs pre-determined resource allocations, acting as liaison between Warren Rupp and IDEX corporate marketing team.
Supports all departments with PowerPoint training and sales presentations including support of pump schools.
Manages inventory and reordering of marketing collateral (literature, display material, promotional items, etc.)
Keeps a pulse on the needs of internal and external customers.
Develops and executes trade show plans.
Works with Sales Leaders to organize events managed through our Warren Rupp distribution channel partners.Includes maintaining calendar of events and product/collateral/booth needs for these events.
Ensures Distribution partner websites are set up with most recent Brand and Data pages and/or web links are operating properly to utilize channel customer touches to maximize promotion of Warren Rupp products and solutions
Travel required up to 25% of the time. Process Metrics:
In the first 90 days of start date, develop and communicate the metrics that best determine progress in the areas of SEO, Website Rankings, Leads, Digital Marketing Effectiveness, and other business goals (AOP, GDP, NPD, etc…).These metrics will have targets to improve and reported monthly. Competencies
Organization and planning
Follows through on commitments
Written and oral communication
Holds people accountable
Process Owner’s Minimum Requirements:
Bachelor’s degree in Marketing, Business Administration, or Communications and 5-10 years related experience; or equivalent combination of education and experience in a B2B industrial environment. Experience :
Familiarity with B2B industrial marketing campaigns
Experience with Search Engine Optimization (SEO) and Google Analytics
Experience with marketing campaigns on social media
Specific skills, knowledge, and/or licenses:
Excellent verbal and written communication skills
Proficiency with email marketing software
Proficiency in MS Office
Technical aptitude a plus
Good presentation skills
Working knowledge of applicable Adobe CC programs Working Conditions:
Working in office environment.
IDEX is an equal opportunity employer Minorities/Females/Protected Veterans/Disabled