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IDEX Market Manager in Cedar Falls, Iowa

If you’re looking for a special place to build or grow your career, you’ve found it. Whether you’re an experienced professional, a recent college graduate or somewhere in between, IDEX is a place where you can apply your existing skills and learn new ones in an environment where you can make an impact.

With interesting opportunities in engineering, marketing, sales, supply chain, operations, HR, finance, and more across more than 40 diverse businesses ( around the globe, chances are, we have something special for you.

Job Summary:

The Market Segment Manager is responsible for managing the ongoing alignment between the company’s products and services with the needs, trends, and preferences of assigned markets and/or market segments. The Market Segment Manager possesses a deep understanding of assigned markets and segments to develop effective go to market plans and productization of offerings (defining portfolio) that drive increasing market share for Viking Pump and, where appropriate, its IDEX sister companies. The Market Segment Manager leverages credible resources and relationships to maintain a high level of awareness and familiarity of key (80’) internal and external influencers – including operations capabilities, economic shifts, compliance and regulatory issues and relevant technology advances. The Market Manager will work in partnership with Product Managers, Engineering & Marketing-Distribution teams to feed product innovation pipeline, support pricing decisions, establish strategic campaign plans and drive increased levels of demand. The primary function will be to maximize Viking’s sales, profitability and market approval level (NPS) in the respective market through effective utilization of the company’s resources and capabilities.

Essential Job Duties :

  • Serves as the subject matter expert (SME) for assigned markets/market segments and related product/services offerings for internal and external audiences

  • Works with internal and external research sources to maintain accurate market and market segment profiles to drive decision-making; commissions/conducts primary research as needed – MARKET MAPS

  • Join key industry associations and participate on committees. Engage customers and industry partners on social media

  • Develops effective productization/product packaging and go to market plans for assigned markets and segments; serves as a primary content resource for thedevelopment of key audience personas – AD’s, VIDEOS, LITERATURE

  • Conducts continuous market monitoring and impact analysis of needs, trends, compliance, and other key influencers; proactively recommends corrective action when appropriate.

  • Collaborates with branding/communications and demand generation counterparts in the creation and development of market facing campaigns; serves as a primary content and subject resource for thought leadership and demand generation efforts – CRM CAMPAIGNS

  • Responsible for the collection, analysis, interpretation and reporting for all economic, industry, market and competitive data/activity for the segment

  • Coordinates with Product Managers to provide direction and priority setting for the segment’s Technical/R&D projects that align with established strategies

  • Development of a SWOT analysis and brand position strategy for the various sub-segments

  • Identifies and quantities new business opportunities that align with Viking’s existing and future product/technology capabilities

  • Develop and execute new concepts, business models, channels, and partners to position Viking Pump as innovator and leader

  • Organize and executes sales/demand creation campaigns within respective markets/segments. Collects, validates and assigns leads for follow-up and closure

  • Provides leadership and direction to the inside sales teams on extended customer prospecting, development, and commercialization that aligns with established strategies

  • Work with inside sales team to develop new business opportunities

  • Coordination of large national and multi-national customers & prospects

  • Works with industry specifiers (Contractors and Engineering Firms) to obtain approvals and placement on approved vendor lists

  • Gather and analyze customer insight to nurture and enrich all external perceptions of the company and growth of the market segment

Required Skills/Abilities, Education and Experience:

  • 4 Year College Degree – Engineering, Business or related

  • 5-10 years related experience required – Industrial product sales

Are you ready to join a different kind of company where our people, our culture, and our commitments are centered around providing trusted solutions that improve lives around the world?

IDEX is an Equal Opportunity Employer and Affirmative Action Employer. IDEX gives consideration for employment to qualified applicants without regard to race, color, religion, creed, genetic information, sex, sexual orientation, gender identity or expression, marital status, age, national origin, disability, protected veteran status, or any other consideration or protected category made unlawful by federal, state or local laws (Minorities/Females/Protected Veterans/Disabled).

Job Family: Sales

Business Unit: Viking Pump

Job Segment: FMT Fluid & Metering Technologies